Feb 12, 2008

Retail Genomics and web 2.0: Marketing via YouTube, Facebook and Blogs

In a previous Blog, I discussed the use of YouTube in Consumer Genomics marketing.

Today, I run into a Blog called "The Spittoon", owned by 23andme, for the same purpose.

Similarly, a company called the DNA Diagnostics Center (DDC) is on facebook.

On one side, they are geeky; on the other side, they reaches consumer well using the principle of soft marketing.

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