Jan 5, 2008

Consumer Education through Video Clips

WSJ has discussed the use of YouTube in consumer advertisement.

There is another use of YouTube: to educate consumers on exotic products, such as genomic testing.

deCode Genetics, a biotech company (NASDAQ: DCGN), has experimented it on YouTube.

The results? A bit discouraging.

332 views so far (as of 1/5/08) after it was posted on November 17, 2007. I will keep tracking it...

Date NumberOfViews
11/17/2007 0
1/5/2008 332
3/9/08 698

As a separate note, here is a collection of 10 YouTube videos on genetic conditions:

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