In a previous Blog, I discussed the use of YouTube in Consumer Genomics marketing.
Today, I run into a Blog called "The Spittoon", owned by 23andme, for the same purpose.
Similarly, a company called the DNA Diagnostics Center (DDC) is on facebook.
On one side, they are geeky; on the other side, they reaches consumer well using the principle of soft marketing.
Showing posts with label youtube. Show all posts
Showing posts with label youtube. Show all posts
Jan 5, 2008
Consumer Education through Video Clips
WSJ has discussed the use of YouTube in consumer advertisement.
There is another use of YouTube: to educate consumers on exotic products, such as genomic testing.
deCode Genetics, a biotech company (NASDAQ: DCGN), has experimented it on YouTube.
The results? A bit discouraging.
332 views so far (as of 1/5/08) after it was posted on November 17, 2007. I will keep tracking it...
Date NumberOfViews
11/17/2007 0
1/5/2008 332
3/9/08 698
As a separate note, here is a collection of 10 YouTube videos on genetic conditions:
There is another use of YouTube: to educate consumers on exotic products, such as genomic testing.
deCode Genetics, a biotech company (NASDAQ: DCGN), has experimented it on YouTube.
The results? A bit discouraging.
332 views so far (as of 1/5/08) after it was posted on November 17, 2007. I will keep tracking it...
Date NumberOfViews
11/17/2007 0
1/5/2008 332
3/9/08 698
As a separate note, here is a collection of 10 YouTube videos on genetic conditions:
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